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FASHION AND SUBCULTURE
Lubomir Stoykov
Is there a place under the sun where no one tells you how to dress? Is there a zone with full and complete liberty of choice of music and haircut ? Did someone invent the magic word, which is a synonim of youth defiance and alternative of the casual culture ? The subculture is this zone.
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Subculture is a word, which means liberty of appearance, liberty of creativeness, liberty and ease of the chosen model for getting pleasure. The subculture is a sacred action, in which the only arbiter of values and belief, taste and preferences is the person. The person with the autonomy of his own choice.
And which is the unlimited reservoir for ideas and motives in the art of fashion designers ? The subculture with its unlimited varieties, because the subcultural fashion attracts and charms with its spontaneity and increadible imagination. Censorship and standard do not exist for it, because the marks and symbols that it uses are born from the energy of the rebellion and disagreement with the already existing rules and restrictions. Alexander MacQueen is among theose stylists which as though feel the pulse of the street and they cleverly transfer it in its works after the respective aesthetic and creative interpretations, including the unique, very expensive and handmade garments. He defines the connection between subculture and fashion in the following way - "Between subculture and fashion there is a connection and it is very important. The subculture - the clothes that the young wear in the street, the ideas of the rock bands, the clothes in the clubs, etc. influence a lot the fashion design. At least for me it is true. My clients probably see only the end product but before I create it I try to feel well the London's atmosphere of its street and clubs and then I try to transform it in fashion design..." And that kind of steeping in certain spirit from a given youth circle is important for the creative searches and findings of fashion designers. This spirit is especially precious with its freshness, roughness and nonstandardness, Thank to it, the fashion invention is born and the progress of style is completed.
Fashion in the clothing of the youth subcultural trends is extremely interesting and unfortunately very little investigated. If we look deeper in the creative and psychological nature of these increadibly interesting clothes ...
